Pentax Canada

The Background
Pentax, one of the greatest brands in photography, must succeed in an ultra- competitive market with both point-and-shoot and digital SLR products.

The Challenge
Extend market share with a budget that was a fraction of the budgets of their much larger competitors.

The Strategy
Developed an outdoor campaign that delivered high reach and frequency against both dealer and consumer target audiences.

The Result
During the nine-month campaign, Pentax digital camera sales grew by almost 30%.