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E.D.SMITH - New Taste Adventure

The Background
E.D.SMITH, Canada's premier manufacturer of jams, is also a leader in private label and foodservice. Saucemaker is a collection of more than 30 ready-to-use foodservice sauces.

The Challenge
Raise awareness, trial and loyalty among approximately 2,000 very busy independent restaurant owners and operators across Canada.

The Strategy
Added more value by creating the E.D.SMITH "New Taste Adventure", a proprietary online resource providing recipes, menu suggestions and ideas on how to use the entire Saucemaker line. The first of its kind, the site is continually updated to keep it relevant.

The Result
Saucemaker has enjoyed consistent double-digit annual growth since it was launched and is now the established category leader.